Local SEO 101: Best Practices Post-’Pigeon’ Update
Local SEO has undergone a number of changes over the past few years, led by both Google and the overall trend towards mobile search. Among the more notable of local SEO changes initiated by Google is...
View Article3 Parts of Local SEO You Should Not Overlook
You’ve undoubtedly heard it before: if your business has a physical location, you need local SEO. This is especially true if you’ve found that most of your business comes from local customers or...
View ArticleGoogle, Carousel, and the New SERP 3-Pack
In yet another tectonic shift in the local SEO landscape, Google ended its local “carousel” organic search results on November 13. To date, it primarily affects listings from desktop searches for...
View ArticleGoogle Local SEO: A Recap of Changes in 2014
As you know, local SEO has morphed quite a bit in the past year. Within the past few months we’ve experienced some significant changes, notably from Google. In this post, we’ll quickly go over the...
View ArticleUncovering Local Ranking Insights & Taking Action: The College Edition
Over the past several years Google has placed a heavy emphasis on driving more personalized and contextually relevant search results. One of the main ways it achieves this is through localization of...
View ArticleSearch Impact Lifecycle: Driving SEO in Enterprises with Quality Content
In one of the previous blogs we looked at Search Impact Lifecycle and how a structured model can help SEO managers approach changes in search landscape and effectively drive SEO projects in large...
View ArticleSEO for Multiregional Websites
Geotargeting challenges and tips One of the biggest challenges with SEO for multilingual and multinational websites is to ensure that searchers in various countries find your locally-relevant content....
View ArticleMobile & Local: Insights for a Multi-Device & Hyper-Local World
Did You Know… That the BrightEdge platform offers more ways to track visibility than any other competing software on the market? BrightEdge is committed to providing you the insights you need across...
View ArticleThe 5 Biggest Mistakes Made in International Search SEO
At Search Laboratory our specialty is international search, so we are exposed to many clients, large and small, at different stages of the process to improve their online presence in foreign markets....
View ArticleGoing Global Efficiently and Effectively with Content Performance Marketing
Managing Global Content The Internet has been growing rapidly around the world. According to Eurostat, 78 percent of EU member households had Internet access in 2014, which was 36 percentage points...
View ArticleBest SEO Books 2016
Maybe you are looking for the perfect gift for an aspiring SEO or SEO colleague. This summary and guide of the best SEO books will help you make the right choice. There are 14 books on Amazon with SEO...
View ArticleSEO During a Site Move or Redesign
Most Web developers put SEO issues on the back burner while moving a website, when in reality, they should be putting SEO as a top priority. If the site is not optimized effectively, people will not be...
View ArticleA Timeline of Google’s Algorithm Updates
You hear a lot about Google algo updates and may have a some trouble keeping them straight. There are over 200 components to Google’s algorithm, and most are not defined publicly. SEOs like to focus on...
View ArticleThe Power of Domain Authority or Trust Flow
Domain authority and Trust Flow both measure the influence of a website as primarily measured by the number and quality of the site that link to it. When Google determines how well a particular page on...
View ArticleLocal Three Pack and the “I Want To Go” Micro-Moment
The Local Three Pack Introduced in 2014, the local three pack is a feature that occupies the top of the organic portion of the organic SERP, provides a map of the user’s area, and provides address and...
View ArticleThe Power of Google Local to Grow Your Business
Google local optimization underlies a strong online strategy for any business with a physical presence or storefront. An estimated 73 percent of online activity relates to local. In other words, people...
View ArticleTaking Local 3-Pack Search Optimization Even Further
Local search optimization is the careful process of helping your website appear in relevant searches in the area around the user. These local searches are often answered by a local 3-pack that provides...
View ArticleSearch, Content & Digital Marketers United – Share16 Speaker Snippets
Recognized by Forbes and Inc.com as a must-attend conference – next week on October 24th -26th – Share16 plays host to a unique mixture of leading brands, search and content marketing practitioners and...
View ArticleHow to Use Other Marketing Tactics to Help You Rank on Page 1 of Google for...
This blog post looks at how you can use marketing tactics to improve your SEO and rank higher on Google in 2017. You can find more actionable B2B SEO tips on our site. Everyday we’re discovering new...
View ArticleLocal Search Optimization: The Opportunity, and How to Compete
An incredible 50% of local mobile searches will lead to store visits within one day, and 18% of those searches will result in a purchase within that same timeframe. The power of local search...
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